Define the specific problem your startup solves. Example: In 1998, Netflix might have answered this question as follows: 'Going to a video store requires battling traffic, wandering through aisles, and waiting in long lines just to rent a single movie." (Limit: 50 words)

List the company’s founders, including their roles and relevant experience.

There is a real difference between market opportunity and market size. While both are interesting, we are more focused on the market opportunity. For example, Tesla identified the opportunity in electric vehicles, recognizing a demand for high-quality EVs that existing manufacturers could not meet. At the time, the electric vehicle market was very small, but Tesla saw a shift in consumer desire and demand. Existing solutions (gasoline, diesel, hybrid cars) did not meet consumer needs. This section should address three aspects: First, what has changed in the market to create this opportunity—such as technological advances (5G), shifts in consumer demand (electric vehicles), or regulatory changes (GDPR). Second, how large is this opportunity and why? Third, why is now the right time to seize this market opportunity? Traditional total addressable market and available market analysis are less relevant than answering these three questions. Market Opportunity and Dynamics (Limit: 100 words) ( Region, Industry)

Make sure to cover both direct and indirect competitors. Direct competitors solve the same problem as you in a similar way. Indirect competitors address the same problem but in a different manner. Additionally, include any competitor who continues to maintain the current status quo of the industry.

This is your opportunity to share how you plan to lead the market. How do you differentiate yourself from your competitors? A common mistake people make when discussing competition is claiming that they have no competitors. In a global context, you do have competitors, and it is preferable to present evidence in quantitative terms. For example, stating that using your product is easier than any other competitor’s product is not considered a fact. For instance: 'The competitor's price is $20, while our price is $10. The competitor's product takes 2 hours to complete a task, while our product does it in 30 minutes.