Practical Test for Social Media Manager Position

scenario: A luxury hotel chain is activating its social media channels to better connect with its audience and increase brand awareness. See instructions below.

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Develop a 2-week content plan: 1.Specify the types of posts (e.g., photos, videos, live streams). 2.Schedule: When will you post each piece of content? 3.Themes: For example, “Luxury Relaxation,” “Weekend Plans,” “Customer Testimonials.”

Explain how you will increase user engagement: How will you encourage users to comment and share? What activities/challenges will you use (e.g., contests, polls)? How will you respond to user questions and feedback?

Prepare social media posts: 1.Informative Post: Describe the hotel’s weekend special offer. 2.Interactive Post: Design a post that includes a question or a poll. 3.Visual Post: Propose an image or video idea showcasing the hotel’s main advantages.

Select key metrics to evaluate social media performance: How will you define success (e.g., new followers, increased engagement, post reach)? How will you analyze results (e.g., using Instagram Insights or Facebook Analytics)?

Describe how you would create a short-term campaign (e.g., 1 week) to promote the hotel: What type of content will you use? How will you engage the audience in the campaign (e.g., hashtags, stories, customer reviews)?

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Practical Test for Social Media Manager Position – SOFT STORS

Practical Test for Social Media Manager Position

scenario: A luxury hotel chain is activating its social media channels to better connect with its audience and increase brand awareness. See instructions below.

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