Practical Test for Advertiser Positions in Tourism

scenario: A luxury hotel chain is offering a special promotion for weekend stays. They want to attract high-income tourists from the u.s. and Canada. See instructions below.

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Campaign Strategy: Briefly outline your approach to setting up a Facebook/ Instagram ad campaign for this promotion.

Target Audience: Define the audience based on demographics (e.g., age, location, income, interests such as travel, luxury, leisure).

Ad Creation: 1. Write ad copy for a Facebook/Instagram ad that promotes the weekend special (headline + description) 2. Propose visual ideas for the ad (e.g, image of the hotel, video of amenities, scenic shots of the destination). 3. Suggest a call-to-action (CTA) .

Budget & Bidding: Recommend a budget and explain your bidding strategy (e g., CPC o CPA).

Tracking & Optimization: What key metrics would you track for this campaign? How would you adjust the campaign if the performance is underwhelming?

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Practical Test for Advertiser Positions in Tourism – SOFT STORS

Practical Test for Advertiser Positions in Tourism

scenario: A luxury hotel chain is offering a special promotion for weekend stays. They want to attract high-income tourists from the u.s. and Canada. See instructions below.

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